Make a video
This tutorial assumes you have an agent and a brand. If not: fifteen minutes in Create an agent and Set up your brand, then come back.1. Brief for video
A video brief answers three things in any order:What — launch teaser for the new adapter line. Who — bikepackers who care about weight. Feel — fast cuts, minimal copy, ends on the logo.Length is a flow default, not something you must specify — but overriding it in the brief (“20 seconds max”) is always allowed.
2. Work the preview, not the render
The agent returns a live composition — scrub it like a video. This is where all editing happens, and it’s the cheapest place any edit will ever be:- Copy — “headline in the third shot is doing nothing, cut it”
- Structure — “open on the product, not the logo”
- Pacing — “the intro drags, get to it faster”
- Per-shot style — “make shot 4 a close-up instead”
3. Know when to stop previewing
The preview is faithful: what you scrub is what renders. When you’re wordsmithing the same line for the third time, render — seeing the real thing resets your eye better than another preview round.4. Render
Ask for the render and let it run. A few minutes, server-side; keep chatting or start the next brief while it works. When it lands:- Watch it once, end to end, at full size. Not scrubbing — playing.
- Small fixes (a typo, a timing nudge): most can be fixed and re-rendered from the same composition — you’re not starting over.
- Wrong idea: cheaper to regenerate fresh than to stack corrections on a piece that was never right.
5. Format variants
Need it somewhere else? Ask for the same piece in another ratio (“give me a 9:16 of this for stories”) rather than re-briefing from scratch — the agent re-composes for the new frame instead of cropping your video.Cost shape, for your planning
Previews: cheap. Renders: the real spend. One piece, three preview rounds, one render — that’s the economical shape of a good video.Related
- How it works — the stages under this loop
- Publish to your feed — what to do with the file you just made