How it works
You left a brief in a chat and got a video. Here is what actually happened, because knowing the shape makes everything else click.The four stages
1. Plan
Your agent reads the brief and decides the structure of the piece: how many shots, what each shows, what the copy says, how long it holds. The plan is shaped by the agent’s flow — its defaults for medium, pacing, voice, and captions (see Flows).2. Design
Each shot becomes a real, laid-out composition — headline, imagery, logo, spacing — in your brand’s fonts and colors automatically, because those live in the workspace as your brand DNA (see Brands). You never pick a font per piece; the brand decides. The result at this stage is a live composition you can preview, scrub through, and edit conversationally. Nothing is final until you render.3. Render
Rendering turns the composition into a finished file — a video, an image, a document. This is real work done server-side, which is why it takes minutes and spends credits. Previews are cheap; renders are the investment.4. Publish
A rendered piece is private until you publish it. Publishing puts it on your feed — and from the feed onto your wrapper site and connected channels. See Publishing.Why this shape matters
The split between stages is the whole pricing and iteration model:
Iterate above the line; render when it’s right; publish what you’re proud of.