Create an agent
Every piece of content you will ever make comes from an agent. Here is your next one, from zero.1. Name the job
In your workspace, create a new agent. The name should say what it’s for, not what it is:- ✅ “Launch teasers” · “Weekly digest” · “Product one-pagers”
- ❌ “Video agent” · “Content bot”
2. Give it a brief of its own
Each agent carries a standing description of its job — audience, tone, what it always does, what it never does. Two lines is enough:Short launch teasers for new product lines. Audience: existing customers who know us. Always end on the logo. Never more than 20 seconds.This is the agent’s identity; briefs you write later inherit it.
3. Pin the brand
Pick which brand the agent wears. It will design in that brand’s colors, fonts, logo, and voice automatically from now on — you never re-specify them. (No brand yet? Do Set up your brand first.)4. Check the flow
The agent ships with a flow — its defaults for medium, voice, captions, pacing. For a first agent, the defaults are fine; come back to Flows when its output is systematically not what you want.5. First contact
Open the agent’s chat and give it a real brief — a piece you actually need. Watch what it does before you correct anything: agents calibrate to how you correct them, and a first session of small honest corrections teaches it more than a perfect spec would.Keep it private until it’s good
A new agent is internal. Publish it (with its surface and feed) only once its output is something you’d show — see Publishing.Related
- Agents — the concepts behind these steps
- Make a video — the natural next tutorial